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I made 10,000 cold calls from 2014 to 2019. And guess what… it worked. I booked meetings. I closed deals. But it was tough. I had 0 credibility coming into the call. The sales cycle was long. The buyer was cold and skeptical. Now compare that to 2020 to 2025 where I've made 0 cold calls. Instead, I relied on content and my personal brand to generate revenue for the company. Inbound pipeline. Buyers are 80 to 90% sold by the time we hop on a call. And I've closed more deals than ever had before.
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