Sokal, an automotive digital advertising agency, outlined how to build a successful brand and website during a Society of ...

A marketing team from Sokal, an automotive digital advertising agency, explored different marketing options that could work ...

Advertisers and analysts lay out where Amazon's headed next and the risks to its growth.

The Army’s favorite psychological operation soldiers want you. The Army’s 4th Psychological Operations Group (Airborne), the same group that put out the eerie recruitment video “Ghosts in the Machine” ...

Apple is hoping its feel-good holiday ad campaign — featuring a chorus of woodland creatures singing about friendship — will inspire consumers to rush out and buy a brand-new iPhone 17. The story ...

The author is vice president of revenue for Waymark. Two and a half years ago, radio had an AI awakening. Station managers, sales directors and creative teams suddenly found themselves staring at the ...

Amazon is the latest of the big ad-supported streamers to lay claim to what it portrays as a growing audience — even though the numbers aren’t vetted by standard measurement services. The digital ...

An ad in Poland for Amazon Prime Video and its video game adaptation "Fallout." Jakub Porzycki/NurPhoto via Getty Images Amazon says advertising on Prime Video now reaches 315 monthly viewers, up from ...

Amazon has introduced location-based interactive video advertising to Prime Video, giving advertisers the ability to reach consumers in local and rural areas across the United States. Local ...

The tech giant handily beat Wall Street forecasts, with net sales of $180.2 billion and operating income of $17.4 billion. By Alex Weprin Senior Editor Amazon smashed Wall Street forecasts in the ...

The anti-tariff ad, which President Trump pointed to in cutting off trade talks with Canada, uses several sound bites from an April 1987 speech, though not in the order President Ronald Reagan said ...

What if you could turn a single static image into a polished, 30-second commercial, all without hiring a production team or spending hours on editing software? Thanks to the rise of AI-powered ...