Mascots aren’t just tacky costumes anymore, they’re the next frontier in the world of sport branding, writes Mike Perry. Surveying today’s sports brand landscape, one striking fact stands out. Teams ...

Medicare update: New ID verification coming for seniors next year 'Plainly violates 2nd Amendment': DOJ targets gun law ...

Animals feature in sports club logos and become mascots, but their actual populations are declining. What if we turned this ...

Today, Nugget is a treasured reminder of our company’s core values. Our mascot exists because I understood the power of brand ...

PARMA, Ohio -- The city has unveiled the official logo for its upcoming 2026 bicentennial celebration, and it prominently features the flamingo that has become the city’s unofficial mascot. The logo ...

In our Uniquely Kentucky stories, Herald-Leader journalists bring you the quirky and cool, historic and infamous, beloved and unforgettable, and everything-in-between stories of what makes our ...

The Virginia Military Institute Athletics Department on Friday unveiled a new logo and mascot featuring “Moe” the Kangaroo. The school’s athletic teams remain the Keydets. But the snarling marsupial, ...

The Wyandanch community has selected a new school logo, one of the district's final steps of rebranding to its new Wolves nickname under the state's ban of Native American mascots. The district held ...

PORTLAND, Ore. (KOIN) — Aloha High School will usher in the school year with new branding, after several community members raised concerns for the “appropriateness” of its mascot and logo. Although ...

A bear briefly chased the mascot for pro hockey's Seattle Kraken in a furry faceoff before the grizzly goon let the sea troll skate away unharmed. Buoy, the official costumed cheerleader of the NHL's ...

The skull logo/mascot most closely associated with the Misfits, has a legacy that dates back long before the legendary punk band played its first song — all the way back to 1940s horror. Some call it ...

A state bill being debated in the Legislature could ban all Native American mascots. The Dartmouth Indians logo would be affected, although voters in town agreed to keep it in 2022. The bill would ...