Lionsgate Studios Corp. (NYSE: LION) shares traded higher Thursday after the company expanded access to its ad-supported streaming inventory. The studio said advertisers can now buy placements across ...
New forecasts point to accelerating programmatic automation and advertiser access across audio in 2025 and beyond, as the $36 billion US programmatic market expands and major tech platforms position ...
In the first of three AI-specific predictions pieces, we asked an expert panel to gaze into the future of agentic AI, and how it will shape programmatic buying in 2026…. As artificial intelligence ...
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Amazon Web Services (AWS) has announced a major expansion of its automated security capabilities, including a new tool capable of performing context-aware penetration testing without human ...
Amazon Web Services on Tuesday announced three new AI agents it calls “frontier agents,” including one designed to learn how you like to work and then operate on its own for days. Each of these agents ...
Amazon Web Services (AWS) is bulking up its AI agent platform, Amazon Bedrock AgentCore, to make building and monitoring AI agents easier for enterprises. AWS announced multiple new AgentCore features ...
But it still has to learn about custom patterns from devs or docs, and needs help to review and tune its output. Does AI-generated code add to, or reduce, technical debt? Amazon Web Services is aiming ...
Amazon Web Services has announced a new class of AI systems," frontier agents," that can work autonomously for hours, even days, without human intervention, representing one of the most ambitious ...
Amazon is letting advertisers get their audio spots in front of more ears through an expanded pact with iHeartMedia for programmatic ads. Under the deal, users of the Amazon DSP (demand side platform) ...
While 2025 is considered an "off-year election," without the high-profile presidential showdown of last year or the competitive midterm elections that could shift the congressional balance of power ...
NEW YORK—ITN and the sell-side advertising company Magnite have announced the launch of what they are billing as the industry's first Local Linear TV Private Marketplace. The launch follows an earlier ...