NBCU is testing agentic systems that can automatically activate campaigns across its entire portfolio – including live sports ...

From afar, it looks like Google had a rough year. It was found guilty of operating an illegal search monopoly and a publisher ...

OpenAI bets its future on a distraction-free experience, sacrificing ad revenue to stop Google’s ecosystem from winning the ...

“We’re delivering news all the time on FAST, not just five to six on broadcast TV,” she said at NAB Show New York, noting ...

In Ghana, professionals called into marketing, PR, sales, business development, and communication roles often find themselves ...

Geopolitical pressures and AI concerns still loom, but advertising is predicted to keep growing this year … though it's the ...

Display advertising revenue growth has been reported among a sample of UK publishers for the first time in three years.

The CES C Space keynote opened with a volunteer from the audience and a promise that her life was about to change. It was a ...

PureSpectrum, a leading market research technology company, today announced a strategic partnership with TA Associates ("TA"), a leading global private equity firm. The partnership marks an important ...

As advertising shifts further toward streaming and addressable delivery, execution is becoming as important as ... Read More ...

Ready to make your blog pay off? This guide shows you exactly how to build, grow, and monetize, with practical tips and hands ...

CorePlus announced the implementation of AIxURO, a state-of-the-art software solution that utilizes artificial intelligence to significantly improve the accuracy and efficiency of bladder cancer ...