The Trade Desk's recent growth slowdown appears macro-driven and temporary, not structural. Read why I rate TTD stock a ...

The year ahead in commerce, with insights from the NRF Big Show conference, where retailers congregate every January. Plus, ...

AI promised efficiency, delivered backlash, and reshaped creativity, media and jobs. As 2030 nears, advertising faces a ...

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...

The CES C Space keynote opened with a volunteer from the audience and a promise that her life was about to change. It was a theatrical setup, but it quickly gave way to a more practical discussion.

About Adswerve Adswerve is an award-winning data, media and tech consultancy and a leading Google and Adobe partner that helps 800+ brands and agencies unlock new growth opportunities and get the most ...

Ready to make your blog pay off? This guide shows you exactly how to build, grow, and monetize, with practical tips and hands-on experience.

Jason Goldberg explains how programmatic media and omnichannel strategies help dealers engage today’s car buyers and drive ...

UFC fighters have many moves, but none of them will keep marketers from buying programmatic inventory in their coming events ...

Paramount's partnership with the UFC is a bold strategy, involving a $7.7 billion investment over seven years for exclusive U.S. broadcasting rights. This deal allows Paramount to stream all UFC ...

NEW YORK —Paramount has announced a major upgrade to its streaming advertising offering by introducing live, in-game ...