The MRC isn't aiming to force every platform to use the same auction playbook – but they do have to adopt some controversial ...

Big TV networks and studios are finally shifting toward programmatic advertising – and it's attracting performance marketers ...

Injecting Excellence, Creativity, and Digital Interaction to Redefine Outdoor Advertising and Lead the Industry Forward ...

Media companies on CTV and beyond will be upping their own game to compete at the Winter Olympics and Super Bowl this month and also in the future. We are experiencing high profile testing of new ad ...

AI-powered intelligence helps publishers understand demand shifts and make more confident monetization ...

A partner-agnostic approach is key to finding quality users, not just scaling audiences. Plug into multiple models and AI ...

Contextually intelligent platform Silverpush is launching its 'Trend Intelligence Platform', a new contextual intelligence ...

By placing ethics, cultural sensitivity, and human authenticity at the heart of digital innovation, Malaysia’s advertising industry can move forward with confidence, strengthening not only brands but ...

Green House, a frontline marketing agency with 22 years of experience driving growth in conversion channels across beverage and CPG, has distilled these three predictions for the year ahead.

Everywhere one looks or turns one is confronted by some form of advertising. Whether it’s scrolling through the various social media platforms on one’s ...

Climate Venture Studio OMTSE participated in a vital global roundtable at the IHC House in Davos titled "From Potential to Impact: Making AI in Agriculture Work." The discussion convened leaders from ...