IAB Celebrates 30 Years of Advancing Digital Advertising with a Look Back at Industry Milestones and a Vision for the Future ...

1. Retail media networks expand beyond incrementality to support full-funnel advertising: As retail media networks improve ...

For years, interactive CTV advertising was the star of industry demos, like the kind attendees of the Consumer Electronic Showcase saw all up and down the Las Vegas strip this past week. But although ...

Jason Goldberg explains how programmatic media and omnichannel strategies help dealers engage today’s car buyers and drive measurable sales.

UFC fighters have many moves, but none of them will keep marketers from buying programmatic inventory in their coming events backed by Paramount Skydance,. The company said Wednesday it would offer ...

Maggie Zhang, head of global video measurement GTM at Amazon Ads. Interactive video ads make more of an impact than you might expect, according to new research by Amazon Ads and Publicis Media. But ...

Paramount Skydance on Wednesday said that it would offer live, in-game programmatic buying for select commercial units in what it called 'marquee sporting events,' starting January 24 with the debut ...

Paramount today announced a major evolution to its streaming advertising offering by introducing live, in-game programmatic buying for select commercial ad units within marquee sporting events, ...

Apple’s upcoming iPhone Fold, expected to debut later this year, may feature the largest battery ever installed in an iPhone ...

Add Yahoo as a preferred source to see more of our stories on Google. Madonna is once again in her element, turning heads as she openly embraces her attraction to younger men. The “Like a Virgin” ...

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies ...