Nobody seems to want to be in the TV business these days. Well, no, that’s not really accurate. It’s just that companies in the CTV advertising space don’t want the device itself to be just a TV ...

For years, interactive CTV advertising was the star of industry demos, like the kind attendees of the Consumer Electronic Showcase saw all up and down the Las Vegas strip this past week. But although ...

Sports-focused FuboTV says it will be the first connected TV (CTV) platform to offer pause ads for programmatic guaranteed and biddable private advertising marketplaces. Helping Fubo out in providing ...

Talk to some of the big ad-tech firms and they’ll often tout their focus on ensuring ad inventory is brand-safe. They’ll note how their content teams remove any websites that serve risky content from ...

Netflix has added Yahoo‘s demand-side platform [DSP] to its roster of programmatic advertising partners. In a blog post, president of advertising Amy Reinhard called the move a “milestone” and said it ...