Meta launched Threads in July 2023 to compete with Elon Musk's X, formerly known as Twitter.

Threads is growing while X is dying ...

Threads first surpassed X in terms of daily active users on mobile devices worldwide in September, according to Similarweb.

Ads on Threads will roll out gradually to users over the coming months, Meta says.

One of the most anticipated changing of the guard moments set to happen in 2026, based on each app’s current trajectory, is ...

Threads, the text-first social platform from Meta, just keeps growing. Is it because people are accidentally cross-posting ...

We Are Social and Meltwater data show India as Threads’ biggest ad market globally, while Taiwan and Hong Kong lead reach ...

Threads will begin rolling out ads globally from next week, as Meta integrates the platform into its wider advertising ...

Meta’s social networking app, Threads, is now seeing more daily activity on mobile devices than Elon Musk’s X, signalling a ...

Meta’s Threads has surpassed X in total active users as of January 2026, marking a major shift in the competitive landscape ...

Threads, which recently crossed 400 million monthly active users, will start showing ads to all users globally next week.

According to data from Similarweb, as of 7 January 2026, Threads recorded 141.5 million daily active users on iOS and Android ...