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Retailers and Automakers Will Slash the Most Digital Ad Spend This Year, and Tariffs Are to Blame
U.S. tariffs implemented this year by the Trump administration have disrupted every industry, but none as much as retailers and automakers. A new report from Emarketer expects that retailers and ...
This year, the advertising industry thought tariff announcements could affect advertising growth. But they weren’t as much of a gamechanger as initially thought, at least according to WPP Media, which ...
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IAB Adjusts 2025 Outlook Amid Ad Buyers’ Macroeconomic Concerns: Social, Retail Media
Advertisers facing a shifting economy are sharpening their focus. That’s what was revealed in IAB’s “2025 Outlook Study September Update: A Snapshot of the Latest Ad Spend Trends, Opportunities and ...
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