The Search Quality Evaluator Guidelines are a document used by third-party Quality Raters to inform what changes to Google’s algorithm may improve user experience in search. Sounds pretty important.

It’s been nearly a year since Google last updated its Search Quality Rater guidelines. Unlike previous edits to the Search Quality Guidelines, which have introduced significant, new concepts (like the ...

Google’s Quality Rater Guidelines are a treasure trove of information. There are many insights about creating a great user experience on your website. Even if you haven’t read through all 175 pages of ...

Google has made a variety of significant updates to its Search Quality Rater Guidelines. The most significant overhauls were to Google’s definitions of YMYL (Your Money, Your Life), and the extent to ...

Businesses worldwide are expected to invest $3.9 trillion in digital transformation initiatives by 2027, according to Statista. Yet McKinsey reports that 70% of transformation efforts fail to meet ...

There are several compelling reasons for companies to develop a content strategy. For many, a content strategy serves as a way to call attention to new products, extend their reach, provide added ...