Key takeaways from these viral successes include: Authenticity: Being real and relatable often beats slick production.

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. They explode into our feeds, capturing attention and ...

Most marketing campaigns fall flat. They get ignored, scrolled past, or even actively mocked. But viral campaigns? They spread like wildfire, building your brand while you sleep. The difference isn't ...

Odds are fairly likely that you’ve been in a room when someone has asked a content marketer or social media manager to “make a viral video.” Unfortunately, the task isn’t as simple as it seems. Videos ...

Actor-comedian Sunil Grover and actor-producerAamir Khan have turned a viral comedy moment into a sharp piece of pop-culture marketing — and audiences are clearly enjoying it. Days after Grover’s spot ...