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Customer loyalty can be a financial boon for businesses and a money saver for shoppers and clientele. Information technology services and consulting company Accenture says about 90% of companies have ...

A majority of consumers — seven in 10 — say that loyalty programs are a key factor in deciding which businesses to frequent, according to a Snappy survey of 1,500 Americans released last week.

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here’s how to create an effective one. A successful loyalty strategy offers customers tangible value ...

In the world of retail, customer loyalty is the holy grail. Companies the world over strive to establish and maintain a strong customer base that not only keeps returning but also spreads the word ...

McDonald's and Starbucks aren't the only ones reaping the rewards of loyalty programs. As business leaders seek more cost-effective growth strategies, returning customers have become a strategic focus ...

The CX discipline is growing up — shifting from adolescence to college years, where clarity, accountability and measurable business impact matter most. A couple of years ago I wrote that the CX ...