A marketing model's misinterpretation yields irrelevant ads, while law enforcement's can impact lives and liberty.

Agency looks to understand the extent of identifying information available to its masked agents It's not enough to have its ...

U.S. Immigration and Customs Enforcement (ICE) wants information from industry on commercial off-the-shelf big data and advertising technology (ad tech) tools to support ICE investigations.

Wall Street remains wary of the black box behind AppLovin's AI, but early data suggest its e-commerce pivot is already eating ...

(ICE) is surveying the commercial advertising technology market for tools capable of supplying location data and large scale ...

AppLovin (NASDAQ:APP) stock fell 12% Wednesday while Unity Software (NYSE:U) dropped 10%, extending Tuesday’s declines as software names faced overwhelming negative sentiment across the sector.

The agency is "gathering information to better understand how the industry's commercial Big Data and Ad Tech providers can directly support investigations activities." ...

In the fast-evolving landscape of digital advertising, AppLovin (APP) is quietly carving out a formidable presence that may soon rival Amazon's (AMZN) advertising business. Originally recognized as a ...

What type of leadership and attitude do we need to innovate in digital advertising and ad tech? We work in a highly polarized industry where our methods of tackling fraud and providing transparency ...

Dariia Kutsopal, COO of Aceex, looks at the biggest current challenges for ad tech companies, from privacy regulations to ...

Shirley Marschall is back, and in this week's column she's looking at the role of agentic ad tech, AI and the need to look beyond the hype... When AI is a bubble, and talking about AI being a bubble ...