It's almost May, which means the trees are getting greener, flowers are in bloom, the sun is (sometimes) shining, and the Apple rumour mill is reaching fever pitch with regard to the latest generation ...

(Bloomberg) -- After years of incremental refreshes, Apple Inc.’s iPhone lineup feels exciting again. The company introduced four new phone models on Tuesday: the basic iPhone 17, the superthin Air, ...

CUPERTINO, Calif. (AP) — Apple on Tuesday rolled out its next generation iPhones, which include a new ultra-thin model and a slight price hike for one of its high-end models, while the company feels ...

Apple (NASDAQ:AAPL) unveiled its latest line of iPhones on Tuesday, including the new slimmer iPhone Air. “Design has always been fundamental to who we are and what we do,” Apple CEO Tim Cook said, ...

There’s a chance the Pro Max could get rebranded as Ultra, but let’s just assume Apple sticks with the Pro Max name. Even though there’s technically only one new model being introduced, the 17 Air ...

Macworld explores Apple’s anticipated 2026 iPhone strategy overhaul, including skipping the base iPhone 18 model and introducing Apple’s first folding iPhone. The iPhone 18 Pro models are expected to ...

CUPERTINO, Calif. (AP) — Apple (AAPL) on Tuesday rolled out its next generation iPhones, which include a new ultra-thin model and a slight price hike for one of its high-end models, while the company ...