Yeti just revealed its first new large item of the year: a cargo box called the LoadOut GoBox 30. It’s gear storage hyperbole; like the bombproof ice vault coolers that gave the brand its original ...
Why is Yeti so expensive? Its most expensive hard cooler costs $1,500. Let that sink in. One thousand, five hundred dollars. For a cool box. Of course, you could always buy one of its hats for $18.75.
YETI is well-known for its premium outdoor products – particularly its coolers and drinkware – but, let’s be honest, they rarely have sales. That’s why I was so shocked when I stumbled across this ...