Perhaps you're trying to write Web copy for the first time. Perhaps you're not a writer, but you're charged with developing content. Perhaps you're an interactive pro who's wrestling with difficult, ...
One of the keys to a successful site is the text you place on it. Personally, I am a stickler for spelling and grammar. One thing that I liked about this article is that it points out that what you ...
In theory, it should be uncomplicated to produce scannable, simple, easy-to-read web copy. The reality: writing web content is rarely a simple task. Web content needs to be accessible to anyone who ...
Jerry Cao is a UX content strategist at UXPin — the wireframing and prototyping app — where he develops in-app and online content. For visual case studies of IxD from top companies like Google, Yahoo, ...
Copywriters must write copy for their audience that is clear, educational and organized in order for the customer to be persuaded to purchase a good or service. Methods like mixing short and long ...
This was the mantra of my journalism professor and mentor who spent a career in newsroom trenches before deciding to “retire” and teach journalism at the small, liberal arts college where I received ...
When people read copy on a computer screen, especially if they are browsing the web, they tend to skim rather than read more carefully, line for line and word for word, as they might if reading a ...
Transitioning from academic writing to web writing can be challenging, and we're here to help! Following are some tips you can use to help make sure users are getting the most from your online content ...
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