A solid sales plan begins with setting clear sales objectives that outline your broader goals for the year. Then, you need to define the target markets you’ll focus on and determine what ...

Customer-Centricity: It should revolve around the customer, addressing their needs, pain points, and buying behavior. Goal Orientation: Specific, measurable, achievable, relevant, and time-bound ...

As a Fractional VP of Sales, Bob helps SMBs achieve sustainable revenue growth. With 30+ years in sales and marketing, he develops winning strategies, efficient processes, and high-performance teams, ...

Amaan Kazi is the CEO of Verified Market Research, a global market research & consulting firm focused on niche & emerging markets. In today's competitive landscape, a robust go-to-market (GTM) ...

Just as coaches dissect every play after the Super Bowl to build a winning strategy for the next season, retailers, following a record-breaking 2024 holiday shopping season, find themselves with a ...

Looking to elevate your account-based marketing (ABM) program? How to Win with ABM: Lessons from the 2024 B2B Marketing Awards offers a behind-the-scenes look at what today’s top-performing B2B ...