It’s a Monday morning and you’re getting ready for the busy workday that lies ahead. Before you begin any of your tasks or projects, you feel like educating yourself on the latest trends and news in ...
A fast-growing DTC brand decides it’s time to “be more authentic.” So they lean in—posting behind-the-scenes videos, founder ...
The ad tech industry is great at creating new buzzwords, but less successful at defining them. Take curation: Every major ad tech platform claims to do it, but there are conflicting definitions of ...
If you approach digital advertising in the same way as you would print, you would consider audience type, cost, reach, etc, of different advertising spaces and weigh up which locations are likely to ...
For years, programmatic advertising has operated on the assumption that most buyers didn’t really want to know how the system ...
As information channels continue to multiply, curated newsletters are increasingly becoming one of the simplest ways for professionals to stay informed, offering focused updates without adding to the ...
Curation: what is it? -- The history of curation -- Big-time curators on the rise -- Consumer conversations and curation -- Content entrepreneurs: the new curation class -- Tools and techniques -- ...
If you want attention, a platform, the ability to lead, sway, sell, move, emote, promote, you need to be putting out killer stuff. But, there's a major wrinkle in the theory that pretty much nobody ...
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