Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. They explode into our feeds, capturing attention and ...

It used to be “word of mouth.” Now it’s more likely “word of Web.” But whatever you call it, viral marketing is on the front burner for many marketers and advertisers. Despite people’s suspicions ...

Viral marketing is the goal of many companies looking to leverage the social media space to promote their products. Defined as piece of content generated by a person or business that inspires ...

The viral expansion loop is a marketing theory where users of a product are its primary marketers. Companies that use viral expansion loops aren't just trying to create popular videos and content that ...

Opinions expressed by Entrepreneur contributors are their own. In defining viral marketing, many creative descriptions have been put forward. At its core, viral marketing is simply the “spread of an ...

Viral marketing: What more could you ask for? You’ve seen it happen with big companies and small, when an ad or a video or a post suddenly shows up everywhere. It’s practical ubiquity, baby, and it ...

It’s July 2007. You’re sitting in a movie theater, waiting through the coming attractions for your Transformers screening. Suddenly, the final trailer starts and it’s … a bit unusual. After so many ...