Starting next quarter, US media buyers will be able to tap Amazon Audiences for Netflix campaign targeting through the Amazon DSP.

“Through this integration with Amazon DSP, advertisers and agencies who work with Smartly can now extend their proven social ...

Smartly's integration with Amazon DSP unifies social and CTV campaigns, pairing creative with full-funnel activations and reporting across Amazon's streaming inventory.

The integration brings streaming TV activation into advertisers' existing workflows in Smartly through three core capabilities. Smartly enables AI-powered creative optimization and personalization ...

Even against the broader industry backdrop of the potentially powerful Amazon DSP looking to take on big independent DSP the Trade Desk, TTD stock rose sharply higher earlier this week. The stock rose ...

As the Swedish streamer goes through executive changes, Spotify is expanding its automated advertising capabilities with new partnerships and tools for campaign buying, creative execution, and ...