There have been differing perspectives on which tier of virtual reality agencies should pursue and at least one believes strongly in the middle-ground approach. The IoT Daily visited the Boston-area ...

Virtual Reality may be going wireless with another untethered VR headset prototype just developed and one agency executive sees opportunity for brands in the future. The prototype, developed by VR ...

Virtual reality has been a game-changer in many industries, from entertainment and education to real estate and retail. When it comes to incorporating VR in advertising, the possible use cases are ...