The brain is a marvel of efficiency, honed by thousands of years of evolution so it can adapt and thrive in a rapidly changing world. Yet, despite decades of research, the mystery of how the brain ...

This weekend the National Conservatism Conference hosts “NatCon 3.” Featuring speakers from the United States, Europe, and the Middle East, the conference convenes “public figures, journalists, ...

Although I’ve staked my reputation on claiming that there are six universal principles of social influence—Reciprocity, Liking, Social Proof, Authority, Commitment/Consistency, and Scarcity—new ...

Building and wielding influence creates a unique kind of gravitational pull with clients and prospects. Robert Cialdini, through his decades of behavioral and social science research and foundational ...