Savvy business owners are always on the lookout for cost-effective ways to get customers in the door. Running sales promotions creates excitement and urgency for specific products or services. You can ...

The definition of promotional advertising is marketing that gives customers incentives to buy. All advertising is about encouraging purchases, but promotional advertising urges people to do it now, ...

Explore promotions in career advancements, marketing campaigns, and investment strategies. Learn how promotions boost careers, product sales, and stock prices.

It’s a tough world for retailers. New technologies enabling consumers to compare products and prices online have permanently changed the in-store shopping experience. Meanwhile, a sluggish economy and ...

While it's true you'll have to give away your music for free to build awareness and help start a buzz, sales promotions can be applied to everything, including merchandise, studio time, music lessons, ...