Effective positioning is crucial for creating a strong, differentiated brand that resonates with your target audience. Mastering the art of positioning can significantly enhance your marketing ...

Consumers are bombarded with unending streams of information on millions of products from thousands of companies. Positioning is a strategy to get your company and products noticed; it actually refers ...

Research Triangle Park, NC, January 25, 2010 - Quintiles, the world's leading biopharmaceutical services company, has launched a new positioning and brand identity, driven by the company's growing ...

New Delhi: Duroflex has refreshed its brand identity and introduced a new positioning, ‘Designed to De-Stress’, reflecting a shift in how the company addresses comfort, wellbeing, and recovery.