Striving to be unique is an age-old strategy for gaining advantage. Ideas, people, objects and products that are considered unique transcend clichés. As a result, they gain widespread approval and ...

When companies position their products or services, they are trying to create associations in the minds of their prospective customers. They typically initiate the positioning process by coming up ...

Product positioning is an important element of a marketing plan. Product positioning is the process marketers use to determine how to best communicate their products' attributes to their target ...

In Part 4 of this positioning series, I want to discuss the process of selecting which position to take in a market segment. There is, in my approach, a Golden Rule: A strong position is one that ...

Businesses often engage in an analytical and creative process to develop or review their brand positioning. Without a strong strategic foundation, however, the outcome may not be as effective. The use ...

Nick Kraus is the CEO & Founder of Kraus Marketing, an agency that delivers high-end digital marketing. Learn more: krausmarketing.com. Brand positioning is the process of differentiating your brand ...

Executive positioning is a strategic way of defining and leveraging an executive’s personal brand. It is the intentional positioning of a leader within an organization or in the market attached and ...