What's the most beautiful sound you can think of? The Most Beautiful Sound in the World competition was recently launched to pit these different sonic captures against each other. GIF of a spherical ...

Made-up words like “clisious” and “smanious” are easier to remember when they sound beautiful. Could the feel of a word shape how we learn languages, sell products and even how languages evolve?

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Words with a pleasant sound are easier to remember, a study by the University of Vienna has found. Invented words like "clisious", "smanious" and "drikious" were presented to around 100 ...