Finger Lakes Community College is inviting the public to learn how artificial intelligence can replace traditional focus groups during a free online webinar next month. The session will show how ...

Jury testing is a powerful tool in litigation, and attorneys would be well served to think about their cases as studies worthy of experimentation. Cases are not mysteries to be solved; they are a ...

Perhaps I spend too much of my time talking to Am Law 200 litigators. When I hear the words "mock jury" and "focus group," I start picturing hotel conference rooms, expensive video monitoring ...

Focus groups that feed views, experiences and opinions into politics, business and research might yield more open interaction and discussion within groups by moving moderators to a separate room, ...

What happens when you bring real users into the room before launching a product or redesigning a brand? We recently conducted three usability-focused group sessions—one for a major real estate ...