Looking to scale your content production? Then you'll need guidelines to keep your content consistently on-brand. Learn how to create a style guide here. You’re ready to publish a white paper, but a ...

Every publication worth reading has a style guide: a list of rules that guides the content creation process and ensures correctness and consistency. What many people don’t realize is that style guides ...

ArchiveI remember a fellow journalist telling me how her J-school professor once ordered students to write out the entire AP Stylebook by hand as part of a class project. The exercise, I was told, was ...

Here’s the thing with copywriters: In a world overrun by the Type A, left-brainer, Silicon Valley coders and human resources pros keeping tabs on workplace protocol or timesheet management, we in the ...

The University Style Guide is designed to help writers and communicators across campus with matters of grammar and style, whether writing for the University’s internal or external audiences. This ...

As someone who's edited professionally for her entire career, Karen Yin has always loved a set of editorial rules. Known in the industry as a style guide, these resources inform content creation by ...

A vintage branding guide establishes everything from the proper Pantone color of Yoshi to the fact that Mario isn’t human at all. In 1993, buoyed by three years of SNES sales and at the height of its ...

For decades, companies have realized how important a well executed corporate identity can be to a company’s success. An iconic logo, carefully chosen colors, and typography that are thoughtfully and ...

The guide was created in 1982 to help ensure a consistent look for characters. For years fans have pushed for a way to buy this guide. MARTIN: OK, but why is that news? INSKEEP: Well, fans have wanted ...

When Lynne Truss wrote, in her best-selling 2003 grammar screed Eats, Shoots & Leaves, of “a world of plummeting punctuation standards,” she was (perhaps unwittingly) joining an ancient tradition. How ...