Beyond just creating a good-looking store with aesthetically pleasing displays, retail store design is a well-thought-out strategy to set up a store in a certain way to optimize space and sales. The ...

Forbes contributors publish independent expert analyses and insights. Shelley E. Kohan covers the retail industry and is based in New York. This article is more than 2 years old. Ulta Beauty's new ...

As part of its technology-driven retail strategy, Walmart has unveiled a new digitally-enabled look and feel to its store design and layout rolling out to hundreds of stores this year to create an ...

A store’s layout and design often serve as a customer’s first impression of a business. Of course, it should be effective in persuading someone to make a purchase. However, it should also communicate ...