Firms tend to go through a whole process in order to decide how best to divide up and conquer their market. The STP Process or Segmentation, Targeting, and Positioning process is how firms ...

LinkedIn success requires strategic premium positioning, not mass appeal. Attract high-value clients by selectively signaling your worth through compelling transformation stories, demonstrating high ...

Is your brand positioned to win the battle in your marketplace? Perception is especially critical in today’s economy, as brand loyalty wanes and price sensitivity heightens. Think about it like this: ...

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

October 16, 2025 - Achieving partnership in a law firm is a significant milestone that represents recognition of an attorney's hard work, dedication, and expertise. There are those associates who know ...