Overwhelmed by Sephora’s fragrance aisle? Beauty editors narrowed it down to the best perfumes that smell amazing—and ...

Shop new releases from Essence, e.l.f., Huda Beauty, and more. These are the best new Sephora and Ulta finds hitting shelves ...

Essentially, you can sniff and wear the perfumes or colognes, then choose a favorite and take the included scent certificate to any U.S. Sephora store or Sephora.com to redeem for a full-size bottle ...

Perfume, cologne and even scented candles are such a personal choice. Fragrances might smell different when they react with your skin versus someone else’s, and something that smells good to your ...

Luxe perfumes and colognes don’t come cheap — and they rarely go on sale, which makes Sephora’s sale on full-size fragrances all the more incredible. Right now, you can save 20% on the beauty retailer ...

"I absolutely adore the Yves Saint Laurent Black Opium Eau de Parfum for its intoxicating blend of notes, including coffee, vanilla, and jasmine, which create a captivating and sensual aroma. It's my ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

As niche fragrance heats up, Harmay becomes the first Chinese beauty retailer to launch a private-label perfume collection — ...

Editor’s Note: Elena Sheppard is a culture writer who focuses on books, fashion, theater and history. Her first book, “The Eternal Forest: A Memoir of the Cuban Diaspora” is forthcoming from St.