In earlier days, the emphasis on growing a brand was only on physical promotion, word of mouth, and limited channels of advertising. Visual social platforms are now more visible, and hence, small ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Summit Ghimire Social ...

I’ve been speaking recently with business leaders about vendor selection. It’s well known in B2B circles that buyers have completed most of their journey before they even talk to a vendor. Gartner ...

Ever heard a friend gushing about a product, plugged its name into your search engine, read some product reviews, and then purchased the product based on all the positive things people are saying? If ...

“We view a behavior as more correct in a given situation to the degree that we see others performing it,” said psychologist Robert Cialdini, who studied (and coined) social proof, and shared his ...

There are many factors that steer consumers to make a decision. From price to persona, the elements that shape a purchase choice are interminable and complex. Among these factors, one is deeply ...

In the fast-paced digital world of 2025, people are going to be more skeptical than ever about the recommendations they see from others, and attention itself is going to be a scarce resource; far more ...