A study from scientists at Zhejiang University is going viral for showing a correlation between short-form content and lower ...

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Instagram was reported to have started an overseas test for a new Reels-focused "Your Feed" tab with heavy customization.

TikTok achieves the highest user engagement compared to Instagram Reels and YouTube Shorts. Instagram Reels garner the most watch time among the three platforms. Brands post twice as frequently on ...

People are getting addicted to social media platforms, adopting short-duration content. The harm that comes with watching reels for a long time is concerning.

Social media continues to be an essential way for businesses to connect with their customers. With the constant evolution to stay relevant, Instagram Reels emerged to compete with the popularity of ...

We all know Instagram is prioritizing short-form video content via Reels, so it should come as no surprise that a redesign is on the horizon. In a post on Instagram Reels (of course), Instagram head ...

Queenie Wong was a senior writer for CNET News, focusing on social media companies including Facebook's parent company Meta, Twitter and TikTok. Before joining CNET, she worked for The Mercury News in ...

NEW YORK--(BUSINESS WIRE)--Emplifi, a leading customer engagement platform, today released video performance data for branded Instagram Reels, Facebook Reels and videos, and TikTok content, offering ...

Meta is pausing its program to pay bonuses to creators for making Reels and hitting specific benchmarks. The program, originally introduced in 2021, incentivized content makers to generate more short ...

Instagram is testing a change that turns video posts into Reels, the company confirmed to TechCrunch. The company says the change, which is currently being tested with select users around the world, ...