A marketing plan for your business defines and directs the marketing activities that will build the customer base and increase revenue. It encourages an organization to look inwardly and outwardly to ...

Please provide your email address to receive an email when new articles are posted on . Our concept with this blog is “tiny is mighty” — shout out to André Chaperon, marketing guru — ie, small changes ...

The strategic services planning process typically begins with seven (7) principal guidelines for optimum success. These are essentially the basic criteria upon which an organization should model ...

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to ...

(Ad) The financial services industry has existed in some form since around 2000 BCE when merchants would loan grain to farmers and traders who traveled between cities in ancient Assyria, Sumeria, and ...

President of the Bradford Dalton Group, Jeff is a former journalist with 30+ years of experience as a public relations professional. It is important to know what other people besides you think about ...

Although the two terms are often used interchangeably, sales plans and marketing plans are not identical. Marketing plans are all about identifying your business' target market and creating strategies ...

Stop wasting your time and money — this is the foundation of a marketing strategy that leads to sales and brand loyalty. In the new book, “Market Your Business – Your DIY Guide to Marketing,” Jeanette ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

One of the easiest ways to scale your business—and earn more revenue with less effort than it takes to build new products—is to work with channel partners. Doing so allows you to offer new products ...