Ever since Google’s Hummingbird, the term “semantic search” has been thrown around a lot. Yet, the concept is often misunderstood. What is semantic search and how it helps SEO efforts? When people ...

Semantics is the study of the meaning behind words and phrases. The study of semantics focuses on how words relate to each other and to how the listener decodes the message. Advertisers who employ ...

Web searchers these days are a sophisticated bunch. We expect more from our search results, and sometimes a list of links just doesn't cut it. Plus, who wants to muddle around those results trying to ...

“E-A-T – expertise, authoritativeness, and trustworthiness – has become a buzzword,” said Dr. Marie Haynes, CEO of Marie Haynes Consulting Inc., in her presentation at SMX Advanced. “E-A-T is Google’s ...

Search isn’t just about matching keywords – and that’s even more true when we talk about semantic search. Semantic search is about finding the right information for the searcher at the right time.

On the surface, it looks like new generative AI models are getting better at understanding us and the world. But this glosses over the risks and opportunities. The term Semantic Search makes it easier ...