At the end of last year, Apple announced that it was expanding App Store search ads beyond the single promoted placement at ...

More ads are coming to App Store search results starting in March, Apple shared on an advertising help page. The company ...

EMARKETER now projects U.S. advertisers will pour over $25 billion—about 14% of all search budgets—into AI-powered search results by 2029. That leap from just $1.04 billion this year isn’t wishful ...

Beginning in March, users will start seeing more ads within search results, a move that underlines how central advertising ...

TikTok is making a major push into search advertising, even as its ecommerce rollout hits headwinds. TikTok’s senior product strategy lead Nathan Barbagallo shared a LinkedIn post last week announcing ...

Microsoft Advertising has expanded the number of search themes it allows to 50 search themes for Performance Max campaigns.

Ads in AI Overviews are already performing at "about the same rate" as traditional search ads, according to Google's VP of global ads, Dan Taylor.

Google has begun testing a new advertising format inside Search AI Mode that surfaces personalised discounts during ...

Automation has scaled search marketing, but it’s also created an insight gap. Learn how marketing leaders can restore ...

Search marketing has changed immensely in the last two years. Since OpenAI made ChatGPT publicly available, search behaviors by consumers have gradually shifted. People are no longer relying on just ...

Capturing intent at the precise moment consumers are ready to take action has always been the goal in search. But there’s value – and real payoff – in influencing that intent before the search even ...

When you think of Google, what comes to mind? Search engines, smartphones, email, cloud storage — perhaps even self-driving cars. But beneath its impressive portfolio of products and services lies the ...