There is talk therapy, physical therapy and even massage therapy, but a new type of therapeutic approach is becoming increasingly popular. Back scratching therapy. Popping up in major cities across ...

Do you remember the serenity and comfort you felt as a child when your mother scratched your back until your consciousness waned away? Well, a Hollywood-based family found a way to monetize that ...

There is actual science behind the bliss. In most desi households, back scratching is less of a favour and more of a duty. Someone is always calling out from the sofa, the bed, or mid-TV episode, ...