Schick's new campaing features every day men. Schick, the more than 100 year old razor brand, is back with a new creative campaign called “Be You. No One Else Can.” Owned by Edgewell Personal Care ...

Shelton-based Edgewell Personal Care unveiled a rebranding campaign for its Schick grooming products to focus on real people and individuality. The campaign’s “Be You. No One Else Can” branding effort ...

Edgewell Personal Care's shaving brand Schick Hydro debuted a new campaign, "The Man I Am,” produced with MullenLowe, which will run across digital and social media channels, according to a news ...

I am a hairy man who doesn’t particularly enjoy self-maintenance routines such as shaving, particularly when the cost of a pack of replacement razor blades can slice up your finances. It has to be ...

Schick today launched a campaign to spotlight Schick Intuition Bamboo – its new, more sustainable razor featuring a bamboo handle, 75% recycled steel blades, 100% recyclable and sustainably-sourced ...

In the words of Donald Trump, paraphrasing his father: "When you're on top, you've got a lot of people gunning for you." Razor giant Gillette, fresh off of new initiatives launched to fend off startup ...

WHEN Gillette introduced the first three-bladed razor in the United States, the Mach 3, in 1998, it struck some as absurd, and “Saturday Night Live” at the time pitched a 14-blade razor in a parody ...