Two of the most obscure mascots from Hello Kitty's Sanrio now have their own anime short, courtesy of a well-known official ...

Pop Mart announced a new crossover with Sanrio that involves two Skullpanda plush pendants that look like Kuromi and My ...

A new Japanese survey reveals that a cherished American icon has become a common favorite among older women in the Land of ...

The Kuromi pendant is made for the sweet-but-unhinged crowd. With its black-and-pink palette, mischievous energy, and ...

A TikTok creator believes Sanrio may have quietly updated the name of Mocha, a member of Cinnamoroll’s friend group, after spotting the character labeled as “Lovelymocha” in recent official posts. In ...

The newest Sanrio character to be turned into a Build-a-Bear plush is Aggretsuko, and she's a The Bear Cave exclusive.

Sanrio has been around for decades, and in that time, Hello Kitty has become a true global phenomenon. The kawaii mascot has become one of the best-selling figures in the world, and Hello Kitty is ...

Join the excitement at Tous les Jours as they introduce festive Sanrio cakes, delightful for fans of these beloved characters ...

Sanrio's "cheeky but charming" punk-rock rabbit mascot, Kuromi, is finally getting her time in the spotlight this Halloween. To honor the 20th anniversary of Kuromi's introduction to the Hello Kitty ...

Tomokuni Tsuji speaks with Monocle about retail expansion in Asia, new character strategies, and why the brand’s enduring focus on joy keeps its business thriving across generations. When Tomokuni ...

At age 40, Hello Kitty has enjoyed a career that any Hollywood movie star would envy. Lady Gaga and Katy Perry count themselves among her admirers. She’s endorsed everything from motor oil to diamond ...