SRAM is the leading manufacturer of state-of-the-art bicycle components in the US. In 2017 it enjoyed strong growth while its competition was flat. CEO Stan Day told Business Insider that SRAM's ...
Can you feel it? The Force is here. As we published in our extensive SRAM Red AXS eTap coverage and early review, SRAM was transparent about a Force eTap AXS group coming in April when it unveiled the ...
SRAM's new Red AXS groupset is claimed to be the world's lightest electronic disc brake road bike groupset, saving 154g versus the previous generation. Priced from around £4,090 / $4,090 / €4,135, the ...
Update – 15/06/2023: SRAM has now officially released its new Apex groupsets. Here’s everything you need to know about SRAM's new 12-speed Apex groupsets. SRAM may be readying itself to launch an Apex ...
As a cyclist, Alan Fischer had thought about tire pressure before. But it wasn’t until he started developing SRAM’s TyreWiz, a wireless tire pressure sensor, that Fischer, a software engineering ...
When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. SRAM’s 2011 X9 and X0 components are bookended by their already unveiled X7 and XX 10-speed ...
Will the resurgence in urban cycling ever be matched by a rise in bike-friendly offices? Recently architecture and design firm Perkins+Will completed what might be the ultimate office for bike lovers ...
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