Since I last reviewed SAP's CX strategy, via ASUGForward 2021, much has changed. CRM industry stalwart Bob Stutz, who returned to SAP in October 2019 to head up the SAP customer experience team, has ...
The last few years, my burning question on SAP CX has been a simple one: Is SAP serious about CX? Given all the changes in SAP's CX approach, it's a fair question for SAP - and its customers. SAP's ...
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