When you’re constructing a retail marketing strategy, it can be helpful to use a popular marketing mix known as the four P’s ...

Grocery stores are busy places, welcoming thousands of shoppers daily. Given the foot traffic, supermarkets present a golden opportunity to reach a potentially massive audience at a time when they’re ...

Manufacturer Adapts To Retail's Evolving In-Store Marketing Needs. EINPresswire/ -- The retail landscape is undergoing a profound transformation, with brands seeking more dynamic and impactful ways to ...

Digital retail media has given retailers and advertisers the biggest stage imaginable for reaching consumers. But that giant platform doesn’t guarantee a giant impact when it comes to influencing ...

Hy-Vee has teamed up with Grocery TV to power in-store retail media for the grocer, according to a Wednesday announcement. Hy-Vee will add more than 10,000 screens to display advertising across more ...

Kroger plans to add smart screens at 500 of its U.S. stores following a three-year pilot with Cooler Screens. The expansion will enable Kroger to widen its retail media offerings with more in-store ...

Nico Müller is CCO at shopreme, delivering self-checkout customers love in 2,200+ stores at retailers such as Auchan, Loblaws, REWE & more. Retail media has earned its reputation as one of the fastest ...

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Shopsense AI announced today that it is partnering with Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, to launch programmatic ...

Insider Intelligence’s Andrew Lipsman moderates a panel at the Retail Innovation Conference & Expo June 15, 2023 with retail media executives from Lowe’s (John Storms), Marriott (Elizabeth Donovan) ...