When it comes to growing your business, customers are key. While you should definitely create valuable products that your customers will love, you need to take things a step further when it’s time to ...

One of my youngest employees recently asked me, “How has marketing changed since you graduated from college in 1988?” My initial reaction was to talk about internet marketing, Google and social media, ...

As a small-business owner, you work hard to get new customers, and once they visit your website or walk in the door, you should do everything you can to make sure they stay a happy customer and return ...

Opinions expressed by Entrepreneur contributors are their own. Relationship marketing marks the re-emergence of human friendliness in our sometimes-cold, digital ...

The General Data Protection Regulation (GDPR) came into effect in the European Union on May 25. The regulation is meant to protect consumer privacy and consumer data, as well as the processes that use ...