There is a basic misunderstanding about the forces that shape shopping behavior. Consumers believe that they act rationally to maximize their personal best interests when making purchase decisions.

The programme is part of MOCI’s efforts to promote a sound consumer culture and raise awareness of consumer rights and ...

For brands, there is a reformulation of the marketing mix, where digital capabilities and operational agility are key.

The Ministry of Commerce and Industry(MOCI), in cooperation with the Ministry of Education and Higher Education (MOEHE), is ...

Homo economicus is a financial term that refers to the belief that a human is a rational person who makes economic decisions ...

As AI consumer apps evolve, I find it crucial to adopt data-driven decision-making systems that can help drive user growth and achieve ambitious revenue targets. Intuition is no longer enough, and we ...

Online decision making is a concept that describes the cognitive process that goes in the mind of customers before they make a decision on the web. The main focus of this article is to understand what ...