Joe Gibbs Racing will highlight its 35th anniversary throughout the 2026 NASCAR season, unveiling a distinctive new logo to ...

As 23XI Racing looks towards a successful future, they’re making a slight tweak to their aesthetic. After sending Bubba Wallace and Tyler Reddick to the NASCAR Cup Series playoffs in 2023, the racing ...

Over the past few years, the Formula 1 fan base has continued to grow, partly due to Drive to Survive and the newly released F1: The Movie. Now the F1 grid is also set to grow. With Cadillac joining ...

1/12/2016 - The NHRA Mello Yello Drag Racing Series logo is getting a bold new makeover in 2016. In coordination with Mello Yello's recent unveiling of a modern logo design and packaging, NHRA and ...

After a week of hype videos and teasers, Stewart-Haas Racing has finally unveiled its newest logo and rebrand for the team. The “new brand identity” comes as the organization moves on from Kevin ...

ELMONT, N.Y. — The New York Racing Association, Inc. (NYRA) on Wednesday unveiled the official logo of the new Belmont Park, which will open in September 2026 following a multi-year redevelopment ...

The Kalitta Motortsports NHRA race team recently held its annual Business-to-Business Partner Summit at Kalitta Air in Ypsilanti, Mich. This year's summit included dozens of sponsors, some of more ...

INDIANAPOLIS, Ind. — Continental A.G.'s Hoosier Racing Tire Corp. unveiled a new logo and branding at the 2021 Performance Racing Industry (PRI) trade show. The iconic purple color of the Hoosier ...

The TR010 HYBRID replaces the GR010 as Toyota’s Le Mans challenger for 2026, as the company shifts its motorsport strategy with a newly named team ...