As a marketer, there’s always been a heavy emphasis on driving sales in e-commerce. One of the best methods in increasing sales is personalization. Amazon and other retail giants use this method to ...

NEW YORK--(BUSINESS WIRE)--Octane AI, the all-in-one buyer profile, Facebook Messenger, and SMS marketing platform for Shopify, today announced the launch of their Shoppable Quiz private beta. The ...

Engaging your consumers and pointing them toward the correct items are essential for raising sales and improving conversions in the fast-paced world of e-commerce. The use of quizzes is an efficient ...

The modern world is becoming more difficult every year for e-commerce marketers. Audiences are harder than ever to reach as mistrust of traditional marketing tactics continues to increase. Banner ads ...

When shopping search engine Lyst began recruiting experts for its Sneaker Intelligence Unit, it created a 16-question game instead of a traditional job listing. In one week, the page saw 24,000 ...

ATLANTA--(BUSINESS WIRE)--Springbot, provider of the leading eCommerce marketing platform that helps retailers grow revenue, has developed and published a four-stage marketing maturity model for small ...

Lateral Sparks, the weekly quiz from YourStory, tests your domain knowledge, business acumen, and lateral thinking skills (see the previous edition here). In this 88th edition of the quiz, we present ...

Lateral Sparks, the weekly quiz from YourStory, tests your domain knowledge, business acumen, and lateral thinking skills (see the previous edition here). In this 127th edition of the quiz, we present ...

A key tenet of e-commerce is the recommendation engine. If implemented correctly, it can be a major sales driver for online retailers. However, most sites normally just implement a basic engine that ...

Octane AI also announces a $4.25 million capital raised led by Bullpen Capital, bringing total funding to $9 million NEW YORK--(BUSINESS WIRE)-- Octane AI, the all-in-one buyer profile, Facebook ...