Ask about ROI numbers for an IT project and you often hear that the benefits are great, but too soft, too intangible to be measured. Doug Hubbard begs to differ. He’s the author of a new book: How to ...

In the race to harness the transformative power of generative AI, companies are betting big – but are they flying blind? As billions pour into gen AI initiatives, a stark reality emerges: enthusiasm ...

There is a framework in sales that considers the potential benefits of an offering based on two dimensions: tangible vs. intangible and direct vs. indirect (TIDI). When making purchasing decisions, ...