Programmatic advertising is accounting for more and more ad dollars. Emarketer estimates it will account for three-quarters of the UK display ad market this year. Globally, programmatic ad spend grew ...

Brands are driving the shift to programmatic advertising by increasing spend and allocating greater portions of their media budgets to real-time, audience-based digital advertising. Emarketer ...

NEW YORK, July 6, 2021 /PRNewswire/ -- OUTFRONT Media Inc. (NYSE:OUT) welcomes Neil Shapiro, as VP, Head of Programmatic, who will lead OUTFRONT's Programmatic Business and Sales Strategy. "I'm ...

Working with trusted sellers, optimizing supply-side partnerships and mastering log-level data could save marketers tens of billions of dollars, the trade group said. The ANA’s “enhanced” report on ...

FT. WORTH, Texas, Jan. 7, 2021 /PRNewswire/ -- Simpli.fi, a leading programmatic platform for CTV, addressable, and mobile advertising, announced that the company was named to the 2020 AdExchanger ...

Marketers could save, at minimum, $13 billion by improving programmatic practices and cutting click-bait websites from ad buys, the Association of National Advertisers (ANA) claims in a new study. A ...

The TV series “Mad Men” gave the general public a view into how the advertising industry operated for decades. For ads to reach consumers, brands would hire an agency, which would then plan and ...